When Public School – one of New York Fashion Week’s hottest young designer brands – took to the runway with its Fall 2016 collection this week, it wasn’t just the clothes that garnered attention.
Adorning the wrists of several models were two new wearable technology accessories. A collaboration with Fitbit, both designs encompass the fitness tracking company’s new Alta product.
Slimmer and sleeker than previous Fitbit devices, the major additional selling point of Alta lies in its customisable, and thus interchangeable wristbands – something that has given Public School a lot of freedom to be creative with its concepts.
Indeed, rather than looking like a piece of technology, or a health or sports device, the results articulate a sense of style that bring wearables up to date with where contemporary fashion is headed.
Separate to its existing (and more feminine) collaboration with Tory Burch, this relationship with Public School is about aligning with the much more urban aesthetic that design duo and co-founders, Dao-Yi Chow and Maxwell Osborne, bring.
“We draw our inspiration from New York City’s vibrant, active street culture and the people that surround us where we work, live and thrive,” they said. “As we work with Fitbit to design the collection for Alta, our goal is to create accessories that inspire, delight and have the versatility to become a modern extension of our users.”
While the Alta itself launches in March, the Public School accessories won’t hit retail until later this year. The collection will include five pieces (from fine metals to cheaper printed sports bands) in total, and if rumour is anything to go by, an impressive launch for the final styles during the next round of fashion week shows in September.
Head over to Forbes to read my interview with Tim Rosa, VP of global marketing at Fitbit, for the full lowdown on the collaboration and what’s ahead.