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Uber and Lyst team up to stand out, offer free swag at #NYFW

LYST_I've got clothes, in different area codes_skyline

Uber might be introducing services that help you get your shopping faster, but during New York Fashion Week it’s letting you get it for free too.

The taxi-hailing app has teamed up with fashion e-commerce platform Lyst for a campaign called “I’ve got clothes, in different area codes”. It provides Uber users in New York with the opportunity to win “style packs”, otherwise known as goodie bags, filled with different designer fashion items depending on what’s trending in their neighbourhood (inspired by data on the Lyst site).

All they have to do is open the app between 11am and 3pm (EST) today, anywhere in Manhattan or select areas of Brooklyn, and enter the promo code FINDNYFW to unlock the special STYLEPACK option.

Uber x Lyst

The goodie bags will be curated to four different areas: Uptown, Midtown, Downtown and Brooklyn, and be available on a first come, first serve basis. Included will be items like sunglasses, hats, scarves and backpacks, with more than 20 brands participating varying from Violet Grey, Theory, Edie Parker and Jonathan Simkhai, to Maiyet, Totokaelo and Alexis Bittar.

The move is part of an aim by Lyst to be noticed during the busy fashion week period. “E-commerce sites often struggle to engage with fashion week, since it’s a time when brands show clothing that won’t be available for months,” US senior vice president and Lyst general manager Chondita Chatterjee, told WWD.

For those not in New York, Lyst is also giving away an exclusive custom Flavia clutch by Edie Parker via an Instagram competition.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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