Your round-up of the latest stories related to fashion and technology…
- Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD]
- Amazon’s clothing selection is now bigger than 250 Walmart supercenters combined [Re/code]
- Brooklyn Beckham, Burberry and the new celebrity aristocracy [The Guardian]
- House of Fraser baffles Twitter with off-the-wall Valentine’s Day #emojinal campaign [Marketing]
- Dolce & Gabbana’s male models were glued to their ipads on the runway [Yahoo! Style]
- John Lewis introduces ‘Shazam for clothes’ [Independent]
- Zalando: the fashion platform looking to China for great customer experience [Econsultancy]
- How The North Face uses AI to create natural conversations with online shoppers [Medium]
- Inside three retail innovation labs: Sephora, Kohl’s, and Sears [RetailDive]
- Social media influencers star in Boohoo #WeAreUs campaign [WWD]
- 4 influencers break away from a dystopian future in adidas’ edgy new campaign [AdWeek]
- Fashion and beauty brands are investing more in influencer marketing than ever [Fashionista]
- Here’s how much celebrities make in the Instagram product placement machine [Jezebel]
- Uber will now deliver your fancy Nordstrom clothes and flowers too [Mashable]
- At retail’s ‘Big Show,’ a look at the tech merchants hope will keep them relevant [The Washington Post]
- Shoppers love click and collect more than any other retail tech [Marketing]
- Fixing the fitting room [Bloomberg]
- The latest in so-called ‘beauty tech’ [Racked]
- A growing internet ecosystem is breeding a radically new generation of fashion-forward men [Quartz]
- Global luxury: how to win when you’re everywhere [BoF]
- What worries retailers about their digital transformation [Digiday]
- Here’s the problem with trendy e-commerce businesses [Fortune]
- The future of e-commerce: bricks and mortar [The Guardian]
- This ex-Googler’s fashion aggregation site is pioneering age of digital personalisation [Forbes]
- New platform Launchmetrics can help fashion publicists track the ‘influence’ of front row guests [Fashionista]
- Meet the 25-year-old Swedish woman using 3d scanning to make shoes fit perfectly [Forbes]
2 replies on “Digital snippets: Tommy Hilfiger’s #Instapit, Amazon’s growing fashion offer, Burberry’s Brooklyn Beckham nepotism controversy”
[…] worlds of music, art, floristry, travel and architecture were all invited. This season, it’s introduing an “Instapit” for Instagram users. Tumblr also runs a scheme every season that sees up-and-coming artists and […]
[…] of Tommy Hilfiger’s InstaPit and express Apple Watch line during New York Fashion Week may have hit the headlines already, but […]