Digital snippets: Tommy Hilfiger’s #Instapit, Amazon’s growing fashion offer, Burberry’s Brooklyn Beckham nepotism controversy

Your round-up of the latest stories related to fashion and technology…

• Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD]
• Amazon’s clothing selection is now bigger than 250 Walmart supercenters combined [Re/code]
• Brooklyn Beckham, Burberry and the new celebrity aristocracy [The Guardian]
• House of Fraser baffles Twitter with off-the-wall Valentine’s Day #emojinal campaign [Marketing]
• Dolce & Gabbana’s male models were glued to their ipads on the runway [Yahoo! Style]
• John Lewis introduces ‘Shazam for clothes’ [Independent]
• Zalando: the fashion platform looking to China for great customer experience [Econsultancy]
• How The North Face uses AI to create natural conversations with online shoppers [Medium]
• Inside three retail innovation labs: Sephora, Kohl’s, and Sears [RetailDive]
• Social media influencers star in Boohoo #WeAreUs campaign [WWD]
• 4 influencers break away from a dystopian future in adidas’ edgy new campaign [AdWeek]
• Fashion and beauty brands are investing more in influencer marketing than ever [Fashionista]
• Here’s how much celebrities make in the Instagram product placement machine [Jezebel]
• Uber will now deliver your fancy Nordstrom clothes and flowers too [Mashable]
• At retail’s ‘Big Show,’ a look at the tech merchants hope will keep them relevant [The Washington Post]
• Shoppers love click and collect more than any other retail tech [Marketing]
• Fixing the fitting room [Bloomberg]
• The latest in so-called ‘beauty tech’ [Racked]
• A growing internet ecosystem is breeding a radically new generation of fashion-forward men [Quartz]
• Global luxury: how to win when you’re everywhere [BoF]
• What worries retailers about their digital transformation [Digiday]
• Here’s the problem with trendy e-commerce businesses [Fortune]
• The future of e-commerce: bricks and mortar [The Guardian]
• This ex-Googler’s fashion aggregation site is pioneering age of digital personalisation [Forbes]
• New platform Launchmetrics can help fashion publicists track the ‘influence’ of front row guests [Fashionista]
• Meet the 25-year-old Swedish woman using 3d scanning to make shoes fit perfectly [Forbes]