Fashion and technology are increasing bedfellows, but at no time of year do we see experimentation between these two worlds integrate more than during fashion week season. In the past, we’ve been welcomed by drones flying overhead at Fendi, virtual reality adopted at Topshop Unique, and Google Glass (ahem) walking down the catwalk at Diane von Furstenberg. More often than not, such moves are part of an elaborate scheme to generate press headlines and consumer interest as the shows become re-engineered to appeal to the public rather than the trade audience they once were.
Meanwhile, in the technology realm, corporations are turning to the fashion world to a greater degree than ever before too. Apple teamed up with Hermès to launch a special luxury edition of the Apple Watch for instance, and just this month, Virgin Galactic announced a partnership with Y-3 (the adidas and Yohji Yamamoto line) to create the outfits for its future astronauts, pilots and passengers.
So all of that got us thinking: If budget were no issue and innovation truly knew no bounds in the traditional fashion houses of New York, London, Milan and Paris, what dream technology tie-ups would we really love to see hit the catwalks? Head on over to Forbes to read about everything from artificial intelligence to Elon Musk’s Hyperloop playing a part. There’s a Burberry invisibility cloak, Gucci downloadable dreams and an Alexander McQueen tele-presence show.
Call them all a gimmick, but they beat another Instagram takeover or Snapchat reveal… no?