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Virtual reality and robots head for Stockholm in latest fashion week technology integration

IdaKlamborn

Virtual reality is the latest plaything of the fashion set, with designers from Tommy Hilfiger to Dior, Rebecca Minkoff and Jean-Pierre Braganza all experimenting with it.

Now, it’s Swedish designer Ida Klamborn’s turn. Where most of her contemporaries have taken VR and applied it as an immersive film experience shot during fashion week and delivered a few months later in time with their collection hitting the shop floor, Klamborn is offering up a real-time initiative live from her front row. Read the full story, including detail of where the robots come in, via Forbes.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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