Mercedes-Benz proves a puppet assistant is the next big thing in fashion

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It’s always good to see fashion not taking itself too seriously. This time, it’s the turn of Mercedes-Benz with the help of sound designer Michel Gaubert and his puppet assistant Petit Michel.

In an amusing short film – the latest in the automotive brand’s Fashion Creatives series – the relationship between the two characters is explored. Initially it’s about sabotage on the part of the puppet, and embarrassment for Gaubert, before it emerges that Petit Michel is in fact equally a genius on-hand to help Gaubert win some of his biggest gigs. For reference, those gigs span the fashion show soundtracks of Karl Lagerfeld, Chanel and Fendi, through to Raf Simons, Jonathan Anderson, Gucci, Louis Vuitton, Jeremy Scott and Celine.

As a reward, Petit Michel is off to Mercedes-Ben Fashion Week Berlin in Gaubert’s place. He also gets read a soppy poem and given a rocket badge. The duo cruise around in a Mercedes-Benz 1970 280SEL throughout.

The spot was written and directed by Los Angeles-based director Toben Seymour. The puppeteer for Petit Michel was Viktor Yerrid, who works for the Jim Henson Company and has performed Muppet characters in many TV shows, movies and TV commercials.

Image credit: Shelby Duncan