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The big writers you should know about in #fashiontech

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I’m always asked how I do my research. Short of listing every event I go to, and speaking about how to network and maintain contacts, the easiest answer is almost always about reading.

On the right hand site of this site you’ll find a list of go-to sources for other entities covering either fashion or technology, and occasionally both. I curate the highlights of many of these through the digital snippets posts on Fashion & Mash each week.

But otherwise, I ensure I keep tabs on my fellow writers in this space too. I do so not only through their writing, but what they curate via their own social media channels. Here’s a breakdown of some names to know about:

Lauren Sherman

Perhaps the most prolific writer currently out there, Sherman became New York editor for The Business of Fashion in August 2015. She continues to write for a number of other outlets, and put us all to shame with a tweet on January 6 (third day back at work after the New Year) linking to, yes, her third big story of the year. She brings a fresh perspective to BoF, a wider stream of thought and more embracing view. She also curates a regular newsletter with other must-read articles, and produces a podcast with hubby Dan Frommer, who also happens to be tech editor over at Quartz.

Lauren Indvik

Former associate editor at Mashable, then editor-in-chief of Fashionista.com, Indvik has been bringing the worlds of business and technology together under the fashion heading since the early days of her career. She has recently ventured into the freelance world in a bid to get back to writing more again, so expect to see some great pieces popping up from her all over the shop.

Vanessa Friedman

It goes without saying that Friedman of The New York Times is a must-read. She continues to critique fashion as much as she provides a true business view on developments in the industry as varied how fashion week is shifting through to what she really thinks about wearable technology. Elizabeth Paton, who worked with her at the Financial Times and now serves as European Styles correspondent for the NY Times, based in London, is also one to follow. She too contributes to the newspaper’s On The Runway blog.

Hilary Milnes

As retail reporter at Digiday, Milnes churns out stories 10 to the dozen, varying from the likes of How Tiffany found its Twitter voice to Retailers spending 200% more on skippable YouTube ads. Her work is a credit to Digiday and its willingness to wholeheartedly cover the fashion and retail space as much as it does many other industries. Milnes’ in-depth coverage serves as one of the strongest resources for keeping on top of which brands are doing a good job in digital. She also only graduated in 2013.

Marc Bain

As fashion reporter at Quartz, Bain broadly covers the business side of the industry, with some great stories ranging from Bangladesh’s factories still being ‘death traps’ years after the Rana Plaza tragedy, to The huge underclass of ghost workers making shirts in their homes. He also has his finger on the pulse across things like endorsements, advertising and market movements. Another one ticking the ‘prolific’ box, and keeping us all updated in the process.

Adam Wray

If this list so far doesn’t give you enough to get through each day, then Adam Wray’s curation abilities will. He pulls together everything one absolutely must digest daily about the fashion industry in the Fashion REDEF newsletter – an absolute necessity to sign-up to if you haven’t already. It literally does what it says on the tin, providing you with a full daily understanding of what’s happening in fashion from every angle. His rantnrave section at the top is usually very entertaining too.

Also worth checking out:

  • Rachel Strugatz has held the position of digital news and features editor at WWD for some time, and continues to write in-depth analysis on the impact of social media on the industry, as well as exclusives on what US fashion brands like Rebecca Minkoff or Ralph Lauren are doing with digital.
  • As retail editor at Business Insider, Ashley Lutz reports on a large cross section of consumer goods companies (including fast food), but there’s a good sprinkling of fashion in there too.
  • Natalie Mortimer at The Drum is another one who covers a wide variety of subjects, including food and drink as well as broader retail, but more often than not, a strong dose of fashion. She gets some good UK exclusives too.
  • Kate Abnett is a more junior member of The Business of Fashion team, but the one curating many of the best fashion and tech stories for the site.
  • And if you’re into wearable technology, most of the team over at Wareable are also worth checking out. Features editor Sophie Charara does a great curation job via Twitter too.
  • Last but not least, keep tabs on everything I’m writing either here on Fashion & Mash, or via Forbes.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

1 reply on “The big writers you should know about in #fashiontech”

Great list! It is worth noting however that Digiday is in the conference business, and its coverage is tied very closely to how it makes money, particularly with the fashion and retail vertical. Shortly after Hilary started writing for Digiday, the trade pub started advertising retail conferences where it makes a boat load of money from hosting events in swanky places like Laguna Beach, CA and Bologna, Italy. I agree that Hilary is cranking out interesting stories about what brands are doing in digital and that all publishers make their money off from the industries that they cover, but Digiday is certainly an outlier in terms of profiting off of a small niche like fashion tech. It’s unclear how much of an interest Digiday has in fashion journalism or if the interest is purely to make money since technology and media make up the bulk of the site’s coverage.
-Annie Johansson

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