Digital snippets: Primania social success, Natalie Massenet made a Dame, Everlane’s optional payment promotion

A round-up of all the stories surrounding fashion and tech you may have missed over the holidays…

primark

  • On social, ‘Primania’ looks to fill Primark’s e-commerce void [Digiday]
  • Natalie Massenet made a Dame in New Year’s Honours List [The Telegraph]
  • Everlane’s pay-what-you-want promotion baffled me into buying nothing [NY Mag]
  • Mulberry Christmas ad escapes ban despite 42 complaints [Campaign]
  • Digital has irrevocably transformed fashion weeks, is it finally time to change the model? [Forbes]
  • Best of 2015 NYC holiday retail windows [PSFK]
  • 5 offline retail disasters that triggered online outrage in 2015 [Digiday]
  • Fast fashion needs to pivot to stay relevant [Racked]
  • A huge underclass of ghost workers are making your shirts in their homes [Quartz]
  • Online commerce needs an offline experience [TechCrunch]
  • Brands benefit from posting a ton to Instagram… for now at least [Fashionista]
  • FTC issues ‘native advertising’ rules and potential penalties [WWD]
  • A quick tour of wearables in 2015 [TechCrunch]
  • Will CES 2016 be the launch pad to send the smartwatch to the stratosphere? [TrendWalk]
  • Who’s winning the 3D-printed shoe race? [Fortune]