Macy’s tops US list of festive YouTube ads


Macy’s has achieved the title of most-viewed Christmas ad in the US with its heartwarming tale of a young girl spreading festive spirit and granting wishes wherever she goes.

“The Wish Writer”, as it’s called, nods to the idea of giving to others over the holiday season, and dutifully sees such warm thoughts and good deeds returned to the main protagonist for her generosity. It’s thoughtful, emotional, and a nice example of a retailer embracing the idea of storytelling.

Its accordingly been viewed 8.1 million times on YouTube during the November 1 to December 14 period, according to Social Bakers. For reference, John Lewis’ Man on the Moon campaign in the UK has been viewed over 22 milion times, and Sainsbury’s Mog’s Christmas Calamity film nearly 25 million times, to date.

Other noteworthy campaigns in the US market’s top 10 include Coach with its exploration of naughty versus nice, and Target with four different spots all nabbing a place.

See the full list here, and check out some of the highlights below:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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