Digital snippets: NYFW’s consumer shift, has Burberry become a gimmick, Thakoon’s real-time fashion plans
A round-up of the latest stories to know about surrounding all things fashion and tech…

- NYFW going consumer? CFDA hires BCG to study the idea [WWD]
- Is Burberry becoming too gimmicky? [Yahoo Style]
- Thakoon to shift to “real-time fashion”, launch see-now, buy-now, wear-now model (as pictured) [BoF]
- How Rebecca Minkoff is disrupting the traditional runway show [Co.Design]
- Proenza Schouler to keep its Pre-Fall 2016 collection images under wraps and off Instagram [WGSN Insider]
- JC Penney shoppers visit Santa’s workshop in new virtual reality initiative [AdAge]
- The North Face launched an online customer service tool powered by conversation [Digiday]
- Aldo takes non-fashion approach in new Instagram push [Digiday]
- How Boohoo.com releases up to 300 new products a day [Fashionista]
- Michael Kors bet big on Instagram marquee ads, and it’s paying off [AdWeek]
- Swatch to start selling mobile payment watch in US in 2016 [Bloomberg]
- How Apple executive Angela Ahrendts is bringing a touch of chic to retail stores [NY Times]
- Why Gilt Groupe is forced to sell, either to Saks’ parent company or someone else [Re/code]
- 3D fashion police: how 3D-printed clothing could affect fashion law [3ders]
- Is virtual reality the future of fashion week? [Vogue]
- ‘Unboxing’ videos a gift to marketers [NY Times]
- How luxury brands are balancing the digital tightrope between aspirational image and conversation [The Drum]
- Social media: powerful selling tool for emerging designers [WWD]
- The future of wearables is normal clothes made smart [Racked]
- Last fashion week, Dazed armed anonymous industry insiders with wearable tech bracelets [Dazed]
- Team behind Lady Gaga’s flying dress to bring wearable tech to a store near you [Mashable]
- How Clothing+ is bringing smart clothes closer to your kit bag [CNET]
- Half a year later, the Apple Watch feels like a stalled platform [Quartz]
- Will phones replace wallets by 2021? [Vogue]
- What’s going on at Condé Nast? [BoF]
- Why brands are ditching Twitter’s 6-second Vine app [AdWeek]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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