We all know Father Christmas, Kris Kringle, Santa Claus – call him what you will – has a beard (obvs). But what about a man bun? A turtleneck? Ripped jeans?
According to research compiled by London-based costume store Escapade based on Google Trends and the top 2015 men’s fashion trends, he should have them all. Plus Nike Air Max sneakers and a leather jacket.
Hipster Santa, as pictured, is what results.
Not convinced? Search insights from the UK, US and Australia were analyzed comparative to 2014, highlighting that “how to grow a man bun” and “how to tie a man bun” were the top style questions asked of Google across countries. Head over to Forbes to check out more of the data on men’s style.