data Editor's pick

If it were up to Google Trends, Santa would have a man bun

Real Santa Claus carrying big bag

We all know Father Christmas, Kris Kringle, Santa Claus – call him what you will – has a beard (obvs). But what about a man bun? A turtleneck? Ripped jeans?

According to research compiled by London-based costume store Escapade based on Google Trends and the top 2015 men’s fashion trends, he should have them all. Plus Nike Air Max sneakers and a leather jacket.

Hipster Santa, as pictured, is what results.

Not convinced? Search insights from the UK, US and Australia were analyzed comparative to 2014, highlighting that “how to grow a man bun” and “how to tie a man bun” were the top style questions asked of Google across countries. Head over to Forbes to check out more of the data on men’s style.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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