Editor's pick film

More festive films: Hermès, Gucci, Jo Malone, Old Navy, H&M, Tiffany & Co


Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous cat of Sainsbury’s, and on to a few more that are worth a look.

Hermès takes to its classic illustration work with another cute tale; Gucci turns to its cruise 2016 collection for gift giving ideas; Jo Malone sees Poppy Delevingne playing cupid (as pictured above) in its ‘Happy Kissmas” spot; and Old Navy sends actor Fred Armisen and musician Carrie Brownstein to the kids table.

There’s also a music video starring Katy Perry from H&M and a traditional romantic spin from Tiffany & Co. Check them all out, below:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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