Given we’re headfirst into party season, with every retailer online and offline focusing their efforts accordingly on occasionwear, you’d be forgiven for thinking sales over this past weekend would have reflected similar thought.
But that’s where you’d be wrong…
During the Black Friday to Cyber Monday period, it was out with the party dresses and high heels, and in with luxury loungewear fit for curling up on the couch in, according to Lyst.
The e-commerce platform said it saw 13% more purchases of slippers than stilettos, 43% more sweatpants sold than mini skirts, and three hoodies bought for every blouse.
It also saw cashmere socks trending, and shoppers choosing traditional, cosy pyjama styles over ‘sexier’ lingerie pieces; full-length, long sleeve sets by Calvin Klein and DKNY out-sold more delicate lace and silk nightwear. There was also a big uptick in searches for luxury onesies and blanket scarves, with Acne’s oversized Canada scarf selling out in minutes across Lyst’s global retail partners.
It’s a Christmas for cosy, comfortable styles made in feel-good fabrications, said the site in a statement.
That insight comes from Lyst’s analysis of search, sales and active browsing data across its 11,000 partner retailers and brands, and shoppers in 180 countries. In any given hour, Lyst analyses over 4.5 million points of fashion data. Check out its tongue-in-cheek debut campaign displaying some of the search terms it sees its users focus on.