Digital snippets: Ralph Lauren’s connected fitting room, IBM Watson predicts holiday shopping, Burberry customers can star in new campaign
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech…

- Ralph Lauren and Oak Labs debut interactive fitting rooms [WWD]
- IBM Watson trend app predicts hot holiday shopping items [AdAge]
- Burberry makes customers the star of their own fashion campaign [Brand Republic]
- Sephora’s new retail stores will take cues from YouTube [Digiday]
- New Balance will sell 3D-printed shoes in Boston starting next year [Beta Boston]
- Target’s big digital holiday campaign combines Snapchat, Facebook and Instagram [AdWeek]
- J Crew and American Girl embrace social commerce ads for the holidays [AdWeek]
- Andy Dunn’s plans to build a digital native brand empire with Bonobos [Redef]
- Burberry receives top ranking in L2 digital index [Yahoo]
- Macy’s imagines the shop of the future in time for Black Friday [PSFK]
- What’s behind the exodus from Rent the Runway? [Fortune]
- Amazon touts new drone prototype [WSJ]
- Brooklyn’s Catbird prioritises digital over brick-and-mortar expansion [Fashionista]
- Is there still hope for fashion crowdfunding? [BoF]
- Can artificial intelligence sell shoes? [WSJ]
- Three ways data is transforming fashion retail [WGSN]
- Instant messaging will change the way brands talk to customers, says Tictail [Wired]
- The potential of geolocation for revolutionising retail [HBR]
- Retail enters third phase of digital evolution [FT]
- Will social selling work in fashion? [BoF]
- Hands-on with Facebook’s haphazard shopping feed [TechCrunch]
- The future of shopping is… Second Life on acid? Imagining a virual reality mega mall [Co.Design]
- Stitch Fix creates an army of brand advocates, one social share at a time [The Future of Commerce]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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