Rachel ArthurHere’s a round-up of the latest stories to know about surrounding all things fashion and tech…
- Ralph Lauren and Oak Labs debut interactive fitting rooms [WWD]
- IBM Watson trend app predicts hot holiday shopping items [AdAge]
- Burberry makes customers the star of their own fashion campaign [Brand Republic]
- Sephora’s new retail stores will take cues from YouTube [Digiday]
- New Balance will sell 3D-printed shoes in Boston starting next year [Beta Boston]
- Target’s big digital holiday campaign combines Snapchat, Facebook and Instagram [AdWeek]
- J Crew and American Girl embrace social commerce ads for the holidays [AdWeek]
- Andy Dunn’s plans to build a digital native brand empire with Bonobos [Redef]
- Burberry receives top ranking in L2 digital index [Yahoo]
- Macy’s imagines the shop of the future in time for Black Friday [PSFK]
- What’s behind the exodus from Rent the Runway? [Fortune]
- Amazon touts new drone prototype [WSJ]
- Brooklyn’s Catbird prioritises digital over brick-and-mortar expansion [Fashionista]
- Is there still hope for fashion crowdfunding? [BoF]
- Can artificial intelligence sell shoes? [WSJ]
- Three ways data is transforming fashion retail [WGSN]
- Instant messaging will change the way brands talk to customers, says Tictail [Wired]
- The potential of geolocation for revolutionising retail [HBR]
- Retail enters third phase of digital evolution [FT]
- Will social selling work in fashion? [BoF]
- Hands-on with Facebook’s haphazard shopping feed [TechCrunch]
- The future of shopping is… Second Life on acid? Imagining a virual reality mega mall [Co.Design]
- Stitch Fix creates an army of brand advocates, one social share at a time [The Future of Commerce]