As far as functionality goes, wearable technology that offers the ability to make payments is trending. Henry Holland launched a NFC-enabled ring in partnership with Visa; Rihanna’s favourite designer Adam Selman teamed up with MasterCard on a dress, gloves, earrings and sunglasses that could likewise make a quick and seamless payment; and now Topshop has entered the market.
One of the first to actually be available to buy, the British high street retailer has introduced a line of accessories that incorporate bPay by Barclaycard contactless payment technology. In a bid to find a solution that consumers are actually interested in using, not only do the accessories have the ability to make a purchase, but they look rather appealing for the target market in question too.
The launch collection, which hit stores last week, sees a monster fish print on wristbands, an iPhone case and keyrings. They range in price from £15-£32. A luxe metal and snake effect design will follow later this year.
Tami Hargreaves, commercial director of digital consumer payments at Barclaycard said: “[This] marks the first time that our bPay chip is being incorporated into a product range from a major fashion retailer. The collaboration shows how the worlds of fashion and technology can combine to create a stylish and easy new way for people to pay using contactless, for everyday things – be it a morning coffee, a new lipstick or a bus trip across town.”
Each accessory holds a small bPay contactless chip, which links to a secure digital wallet. Anyone with a UK Visa or MasterCard debit or credit card (not just Barclays customers) can use it, adding funds to their digital wallet via a mobile app or online through the bPay web portal.
In September, bPay also launched a partnership with Lyle & Scott for a contactless payment jacket.