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Christmas ad update: Target, Sainsbury’s, Dick’s Sporting Goods, Harvey Nichols, Primark, Kohl’s, House of Fraser, M&S, The Body Shop

Sainsburys_Mog

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game, ranging from an adventure to save the Christmas tree, to Mog the cat almost ruining the day, and a coach getting a wonderful surprise.

Meanwhile, Harvey Nichols warns of the risk of #giftface, Primark documents a journey home with a clever combination of models amid toy scenery, Kohl’s focuses on modern family, and House of Fraser and M&S stick with good musical fun. The Body Shop is a personal highlight, however – nothing like a good sing-a-long to Jingle Bells in the shower.

Check them all out below, and be sure to look back at John Lewis, Kate Spade, Burberry, Mulberry, Mr Porter, Debenhams and TK Maxx, here.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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