Digital snippets: Iris van Herpen on designing the future, TAG Heuer’s luxury smart watch, Alibaba’s Singles Day smashes records
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech…

- Iris van Herpen’s astonishing designs don’t look like ‘clothes.’ They look like the future (as pictured) [The Washington Post]
- TAG Heuer Connected: the first ‘legitimate’ smart watch? [Wired]
- How Alibaba turned an obscure, made-up Chinese holiday into a $14.3 billion shopping extravaganza that’s bigger than Black Friday [Business Insider]
- Dior breaks its e-commerce ban [WWD]
- REI’s Reddit experience shows brands need to be ready to take the tough questions [AdWeek]
- Canada Goose debuts first global campaign [AdAge]
- High-tech Sephora flash boutique in Paris has a robot greeter [Brandchannel]
- Farfetch tries to reach a little further [Bloomberg]
- The Minkoffs want to disrupt the dictatorship in fashion with digital innovation [Fast Company]
- Fashion platform Zalando wants to be Europe’s top tech company [Wired]
- Macy’s CEO defends role of stores in e-commerce era [Fortune]
- Apple’s Angela Ahrendts on where the company is taking retail next [Fast Company]
- Natalie Massenet’s Imaginary Ventures proves she’s ready for next venture after exit from Net-a-Porter [Independent]
- How Revolve Clothing uses data to create a global brand [Digiday]
- Adam Selman, Rihanna’s favourite designer, enters the wearables war with Mastercard [NY Times]
- As luxury brands embrace data, will they use it like a butler or a stalker [AdWeek]
- Retail’s best Snapchat campaigns [L2]
- Tel Aviv’s booming tech start-up community is expanding its focus to fashion [Fashionista]
- Singapore’s postal service provider is developing a futuristic shopping mall to house online retailers [TechCrunch]
- “People don’t buy stuff in actual stores” – the future of retail, as explained by Gen Z [Quartz]
- Wary of the next ‘Warby Parker’ [TechCrunch]
- Refinery29, Dazed and i-D battle for millennials [BoF]
- Essena O’Neill quits Instagram, rewrites her self-promoting history [The Guardian]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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