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Material science hits Selfridges with The Unseen’s colour-change accessories line

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There’s something quite magical about an item that changes colour when held in your hands – a combination of awe and wonder harking back to science experiments we were all tasked with exploring as children.

If only you could bottle that, and sell it…

Well, now you can. Or rather, The Unseen, a London-based company fusing the worlds of science and design, can. Founded by Lauren Bowker, who refers to herself as a material alchemist, this is a start-up that has captured the simple idea of colours that alter based on user interaction or the environment they’re placed in, and launched it as a limited-edition, luxury accessories collection in UK department store, Selfridges.

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There’s a calfskin backpack that shows vivid flushes of colour in response to air pressure as the atmosphere brushes across it’s surface, and an Italian alligator-skin shoulder bag with environmentally responsive ink that changes to reflect the different seasons in the UK. It turns black in the winter, red in the spring, blue in the summer and green fading to red in the autumn.

Read my full interview with Bowker over at Forbes.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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