John Lewis and Kate Spade top Christmas film releases so far (plus others from Burberry, Mulberry, Mr Porter, Debenhams and TK Maxx)

John Lewis Man On The Moon 02

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade.

The former remains one of the most anticipated of the year, and accordingly has already knocked up just short of one million views since it was released this morning. Storytelling is once again at the heart of what the team at agency adam&eveDDB has achieved – this time telling the tale of a man on the moon as a metaphor for ensuring elderly people aren’t lonely this holiday.

Kate Spade meanwhile returns with actress Anna Kendrick in the fourth of her Miss Adventure series; on this occasion playing up during the party season alongside Girls’ star Zosia Mamet.

Burberry meanwhile celebrates 15 years of Billy Elliott with what starts out to feel like it’s likewise going to follow the narrative route, before turning to a more traditional series on model looks.

And gift giving has been the focus so far otherwise, with Debenhams, Mr Porter and Net-a-Porter, TK Maxx and Mulberry all following suit; the latter releasing a two-minute spot that compares a new Bayswater handbag with the nativity story. We’ll leave you to judge.

Take a look at them all below…