Fashion is the most popular blog subject in Spain, couture in France, and weddings in Canada. That’s according to data from blog discovery platform Bloglovin’, which analysed the top search terms from its userbase in 96 countries.
The research took into account 750,000 searches made on the platform each month between July 1 and September 30, 2015, with a resulting infographic depicting the most interesting and versatile of the terms.
Some other highlights include yoga in Italy, interiors in South Korea, crochet in New Zealand and tattoos in Argentina. Meanwhile, the UK is searching for vegan and the US is all about travel.
The Bloglovin’ team put the latter down to the fact 68 million Americans travelled abroad in 2014, which is a record for the country. In terms of blog searches, they’re favouring this kind of inspiration over say fashion or food.
Josh Fischer, Bloglovin’s VP of product, explains: “What was interesting was the emergence of other more ‘lifestyle’ topics such as fitness, yoga, family and travel. A common trajectory we see for many bloggers is that they start out primarily talking about what they wear, but as they build an audience, people want to know more about them as a person; where they vacation, how they stay fit, etc.”
He says the data is useful for brands and content creators alike when planning on a global level, because it shows what resonates the most in different markets.