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e-commerce Startups technology

Fashion Future Awards celebrates US visionaries and disruptors

Stefano Tonchi Misha Nonoo Liz Bacelar
Stefano Tonchi of W magazine, designer Misha Nonoo and Liz Bacelar of Decoded Fashion

Rebecca Minkoff, Misha Nonoo and Tictail were among the winners at the inaugural Fashion Future Awards in the US; an event co-hosted by W magazine and Decoded Fashion.

Recognising innovators across the fashion, retail and technology space, the evening celebrated the best across 10 categories including mobile, customer experience, start-ups, e-commerce, fashion week campaigns, data and analytics, omnichannel, and more.

There was also a visionaries award given to both Snapchat and Tory Burch for the way in which they’re pushing boundaries in technology and fashion.

“Fashion and technology are both about the future—forecasting and influencing it as it relates to retail, designing and driving it forward when it comes to tech,” said Stefano Tonchi, editor in chief of W. “As a judge, it was refreshing to see so many inventive ideas and such an appetite for experimentation. The winners are great examples of innovative thinking at the intersection of fashion, retail and technology.”

A full list of winners is below:

A Killer Experience – Most innovative way of enhancing the consumer experience.Winner: Covet Fashion

Beyond the Runway – Most engaging campaign launched at Fashion Week.Winner: Misha Nonoo

New e-Store on the Block – Best new e-commerce launch. Winner: MM.LAFLEUR

Real-Time Innovator – Best use of data and analytics for fashion and retail. Winner: Combatant Gentleman

The Big Idea – Most promising new digital fashion project. Winner: +rehabstudio

The Game Changer – Startup set to disrupt fashion in 2015. Winner: The RealReal

The Master of Mobile – Most innovative use of mobile. Winner: Tictail

Digital Coalition – Best brand and startup collaboration. Winner: Nineteenth Amendment & Macy’s

Bytes and Bricks – Best omni-channel experience. Winner: Rebecca Minkoff

The Visionaries – Selected by W magazine, these two honorees are pushing boundaries in technology and fashion: Snapchat and Tory Burch

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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