Editor's pick technology

The real wearable tech catching-up with Back to the Future’s Marty Mcfly


Marty McFly might have landed in the future on this exact day – October 21, 2015 – 30 years ago, but even the self-lacing sneakers he imagined in Back to the Future II don’t actually exist yet.

Yes rumors are rife that Nike will release a version of its Nike MAG shoe complete with “power laces” at some point today (if the film’s clock is anything to go by, it’ll be 4.29pm), and no doubt they’ll be a sellout once they do. But the idea of such pieces hitting broad suburban uptake, is still someway off from being a reality.

And therein lies the issue with wearable technology across the board in current times. While Juniper Research expects the wearables market to rise to $53 billion by 2019, the majority of pieces we’re seeing and feeling inspired by are still concept or prototypes only.

Smart watches and fitness bands aside, what we really want to know is where are all those other cool things we’ve been promised? Forget t-shirts that light up or rings that buzz to notify us our phone is also ringing, where are the hats that change colour and the jackets that can be adjusted to fit, or instantly dry, as McFly also wore?

Tech restrictions coupled with issues surrounding manufacturing above all else, means nothing so outlandish has truly hit retail yet. But the good news is, they are apparently coming. Indeed the view ahead for wearables is an exciting one. Head over to Forbes to read all about it.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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