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From Instagram to Snapchat: the best uses of social media this fashion week season

webinstance_Gigi Hadid in Twitter Halo 02

One month later, four cities down and with hundreds upon hundreds of different designer looks for spring/summer 2016 revealed, it’s no wonder so much of the fashion week season blurs together.

For the fashion savvy, there are of course the ever-notable collections (Wang’s last at Balenciaga, new colour and embellishment at Gucci, in my opinion everything at Hermès, plus the endless off-the-shoulder looks seen throughout each week), but there are also the marketing techniques used that helped some brands stand out more than others, regardless of the outfits they revealed.

Selfies at Dolce & Gabbana or wearable tech at Chanel and House of Holland aside, this season was all about a renewed focus on social media channels particularly. Innovative campaigns spanned 360-degree imagery on Twitter to a couple of uniquely creative approaches on Instagram and a highly polished example on Snapchat.

Head on over to Forbes for all the highlights from Misha Nonoo, DKNY, Burberry, Tommy Hilfiger and Hunter Original.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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