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Wrangler launches interactive adventure map series

Wrangler_bornready

Wrangler has teamed up with explorer Alastair Humphreys to produce a series of interactive maps based on local adventures in and around the UK, as well as in Germany and Poland.

The guides aim to encourage even city-dwellers to experience the great outdoors, and accordingly include activities curated by Humphreys that are available to do within an hour of London, Manchester and Edinburgh.

Almost 100 adventures are featured in total, ranging from challenging hill cycles to alfresco swims. Each one also includes tips from Humphreys on what to wear and bring.

Wrangler_bornready_maps

Users can also share their own everyday adventures to be in with the chance of winning a number of different prizes from Wrangler.

The initiative is part of the brand’s Born Ready campaign, which celebrates its new performance denim collection; a line of insulating, water resistant and stretch resistant jeans. A TV ad featuring urban adventurers on location in North America, has also launched. You can watch it here:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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