Wrangler has teamed up with explorer Alastair Humphreys to produce a series of interactive maps based on local adventures in and around the UK, as well as in Germany and Poland.
The guides aim to encourage even city-dwellers to experience the great outdoors, and accordingly include activities curated by Humphreys that are available to do within an hour of London, Manchester and Edinburgh.
Almost 100 adventures are featured in total, ranging from challenging hill cycles to alfresco swims. Each one also includes tips from Humphreys on what to wear and bring.
Users can also share their own everyday adventures to be in with the chance of winning a number of different prizes from Wrangler.
The initiative is part of the brand’s Born Ready campaign, which celebrates its new performance denim collection; a line of insulating, water resistant and stretch resistant jeans. A TV ad featuring urban adventurers on location in North America, has also launched. You can watch it here: