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e-commerce Editor's pick technology

It might seem like a gimmick, but here’s why Henry Holland’s NFC payment ring matters

HouseofHolland_AlexaChung

House of Holland’s London Fashion Week show this season saw NFC-enabled rings used to purchase straight from the runway.

Launched in partnership with Visa Europe Collab, a new innovation lab within Visa, the initiative went above and beyond that of a gimmick by bringing together trends including shoppable collections, wearable technology and the future of payments.

Read the full story on why that’s important, over at Forbes.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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