It might seem like a gimmick, but here’s why Henry Holland’s NFC payment ring matters

House of Holland’s London Fashion Week show this season saw NFC-enabled rings used to purchase straight from the runway.

Launched in partnership with Visa Europe Collab, a new innovation lab within Visa, the initiative went above and beyond that of a gimmick by bringing together trends including shoppable collections, wearable technology and the future of payments.

Read the full story on why that’s important, over at Forbes.