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Editor's pick social media technology

The best of tech coming up at #LFW

FyodorGolan_anchor

London Fashion Week kicked off yesterday, and while there might not be quite as much buzz around tech or digital ideas at the shows as there was in New York this season, there are still a handful of things worth knowing about.

Head over to Forbes for a highlight of the best, including Burberry’s early Snapchat reveal, Hunter’s mobile gigs on Periscope, Topshop’s Pinterest Palettes, Henry Holland’s NFC-enabled wearables, Fyodor Golan’s Transformers (as pictured) and a look ahead at Intel as a patron of the British Fashion Council.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

1 reply on “The best of tech coming up at #LFW”

[…] Designers providing ever-greater access through digital means has grown season after season. Burberry has been the pioneer in this sense. Its now iconic campaigns have included everything from a “Tweetwalk” that showcased images of the new line on Twitter before those sitting in the front row saw them, to its “Runway to Reality” (later “Runway Made to Order”) concept that offered consumers the ability to instantly purchase specific items from the new collection for delivery within seven weeks, instead of several months. There have also been personalised GIFs, digital kisses and the ability to buy nail polish via Twitter, but this season it’s been all about Snapchat. […]

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