Interested in fashion weeks? Prepare to be social media bombarded starting from tomorrow when the shows kick off for another season in New York. Twitter, Instagram, Facebook, Pinterest, Tumblr, Snapchat (the list goes on), will all have their place, but the new app of choice looks set to be Periscope.
Twitter’s live streaming tool, launched in March 2015, started gaining ground with the fashion set during both the menswear and resort shows earlier this summer. For September, brands including Hunter, Ralph Lauren and Desigual have big plans ahead, while editors and bloggers are likely to be the ones grabbing the most attention as they head from one catwalk to the next.
Caroline Issa, fashion director of Tank and Because magazines, and herself a style icon, used the app heavily during menswear weeks in June and intends to again in New York. “Periscope allows true consumer access to the best in fashion month – I would have loved to have watched my favorite fashion editor’s point of view at the show when I was 17, and now anyone can,” she says. “It means a wonderful inclusion and access to what was [once] truly exclusive – it’s a step closer to the action.”
The team at Twitter are referring to the use of Periscope during fashion weeks as #fashionunfiltered. It’s about real access and no editing, which likely makes it one of the most authentic views of what it’s really like to attend. “Periscope is like a teleportation device, it can take us into another world,” says Georgina Parnell, head of fashion at Twitter UK. “It’s all about giving people a view or an experience they’ve never had before.”
Head over to Forbes to read the rest of the story, find out about what exactly those brands are planning for the season ahead and learn more of Issa’s thoughts about using it.