Editor's pick social media technology

Fashion and tech highlighted as early #NYFW trend


Tech and fashion’s love affair has been getting increasingly “hot ‘n’ heavy” wince the Apple Watch announcement a year ago, proclaimed The New York Times today.

In fact, the article goes on to highlight the intersection of the two as a bona fide trend ahead of the start of New York Fashion Week tomorrow. Here are all the things they highlight as happening:

  • As sponsor, Intel is bringing in drones to fly overhead at certain shows and, according to CEO Brian Krzanich, “provide a different perspective on the red carpet”
  • Intel has also installed MemoryMirrors (see this story about that same piece of kit in-store at Neiman Marcus) at NYFW’s headquarters, which allow users to try on different outfits and then compare them side by side based on the images it’s “remembered”
  • CFDA/Vogue Fashion Fund finalists Chromat is reportedly giving wearables a new shape on the runway thanks to a tie-up with Intel too
  • Zac Posen meanwhile has partnered with Google to create a little black dress “coded” by girls via the Google Made With Code site so it displays a pattern created by moving LED lights (as pictured)
  • In terms of online content, Misha Nonoo is replacing the traditional catwalk with an “Insta-show” (a show via Instagram); and Ralph Lauren is live streaming its event to Piccadilly Circus in London via Periscope

We’ve also heard that Zoë Jordan is following in the path of numerous other KCD brands and hosting a digital show tomorrow, that Yigal Azrouël is partnering with styling app Covet Fashion to reveal select pieces from the collection 24 hours in advance, and that Desigual will be sending a Periscope stream out in the hand of one of the models as she hits the catwalk

More news, undoubtedly, to follow…

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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