Categories
Editor's pick technology

Savile Row’s wearable tech future: why bespoke tailoring makes sense

ProjectJacquard

While classic tailoring on Savile Row might look the same as it has for hundreds of years, technology is starting to be incorporated at as a way of making the bespoke suit all the more personalised.

“Clients are getting younger, and we need to keep up to keep ahead,” Rachel Alice Smith, a self-employed coat maker at Norton and Sons, told me. She was hired by Google’s Project Jacquard team to create a prototype jacket featuring its conductive thread. The result includes a touch panel on the sleeve that was included in the launch video for Jacquard and Levi’s partnership announcement in late May.

That product might be a one-off for now, but it has since been taken on tour by Ivan Poupyrev, technical program lead at Google’s Advanced Technology and Products (ATAP) group, as a means of demonstrating the potential of the technology to other brands in the fashion world.

“The idea of incorporating a beautiful craft and tradition into the future of technology is exciting and something unexpected. We don’t seek out change on Savile Row but I think it’s possible to keep our heritage and still bring a new market of clients to the street,” says Smith.

Read the rest of her interview with me over at Forbes.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.