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Digital snippets: Polyvore sells to Yahoo, Calvin Klein on sexting, Marques’Almeida’s email campaign

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of a break for the summer in a bid to regenerate, but we’ll be back later in August…

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  • Why Polyvore’s Jess Lee sold to Yahoo [TechCrunch]
  • Calvin Klein takes on sexting, Tinder to promote #mycalvins (as pictured) [WWD]
  • Marques’Almeida is releasing its new campaign by email [i-D]
  • Louis Vuitton to stage Instagram-friendly ‘Series 3’ exhibition in London [BoF]
  • Filmmaker and video artist Charles Atlas creates Calvin Klein Collection’s new fall campaign [Style.com]
  • The Asos approach to native content: authenticity [Digiday]
  • How Facebook (not YouTube) is helping Chubbies make videos about men’s shorts go viral [AdWeek]
  • Forever 21 launches Instagram powered thread screen [DigitalBuzzBlog]
  • Everlane’s mobile app: one-tap checkout, download incentives [Digiday]
  • Agile adaptors: How John Lewis, Argos and Westfield are innovating through start-ups [The Drum]
  • Do universal shopping carts have a future? [Fashionista]
  • If you think Amazon is huge now, wait until it becomes America’s biggest fashion retailer [Quartz]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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