To celebrate the opening of its new ‘store of the future’ in Birmingham (UK) last week, Harvey Nichols has launched a virtual version of the space online.

Partnering with virtual retail company Avenue Imperial, the project enables anyone to take a tour of the store themselves at home.

The interactive experience allows users to explore the actual shop through high-resolution panoramic photography and software adapted from 3D mapping.

Nicholas Rossi, founder and CEO of Avenue Imperial, said: “Our collaboration with Harvey Nichols is another demonstration of the power of virtual reality in bringing the physical shopping experience to life online.”

The new Harvey Nichols Birmingham store features a state-of-the-art 360 mirror, digital way finders, and high impact digital screens. Click here to check it out online.