e-commerce Editor's pick technology

Harvey Nichols launches virtual version of new store


To celebrate the opening of its new ‘store of the future’ in Birmingham (UK) last week, Harvey Nichols has launched a virtual version of the space online.

Partnering with virtual retail company Avenue Imperial, the project enables anyone to take a tour of the store themselves at home.

The interactive experience allows users to explore the actual shop through high-resolution panoramic photography and software adapted from 3D mapping.

Nicholas Rossi, founder and CEO of Avenue Imperial, said: “Our collaboration with Harvey Nichols is another demonstration of the power of virtual reality in bringing the physical shopping experience to life online.”

The new Harvey Nichols Birmingham store features a state-of-the-art 360 mirror, digital way finders, and high impact digital screens. Click here to check it out online.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.