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Harvey Nichols launches virtual version of new store

HarveyNichols2

To celebrate the opening of its new ‘store of the future’ in Birmingham (UK) last week, Harvey Nichols has launched a virtual version of the space online.

Partnering with virtual retail company Avenue Imperial, the project enables anyone to take a tour of the store themselves at home.

The interactive experience allows users to explore the actual shop through high-resolution panoramic photography and software adapted from 3D mapping.

Nicholas Rossi, founder and CEO of Avenue Imperial, said: “Our collaboration with Harvey Nichols is another demonstration of the power of virtual reality in bringing the physical shopping experience to life online.”

The new Harvey Nichols Birmingham store features a state-of-the-art 360 mirror, digital way finders, and high impact digital screens. Click here to check it out online.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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