Editor's pick social media technology

Nordstrom creates giant Instagram post on its rooftop, promotes it using drones


Using Instagram to promote the fact you have a big anniversary sale coming up is one thing, taking inspiration from that idea and recreating it as a 14,000-square-foot 3D installation in real-life, is quite another.

But that’s what Nordstrom did on the roof of its flagship Seattle store last week.

Celebrating the launch of its #NSale, the post is comprised of a 55-foot re-creation of a “Leith leopard-print body-con dress”, hanging on a 25-foot-long hanger built by Nordstrom’s visual team. It was pieced together using 400 yards of fabric and real wood for the hanger.

The “massive feat of ‘gramming”, as the team refers to it, was captured by drones and broadcast live via Periscope, as well as pulled together in the below time-lapse video.




By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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