Digital snippets: Asos launches podcast, Burberry’s success on Periscope, Jet hits $1m in first-day sales
A round-up of the latest stories to know about surrounding all things fashion and tech…

- Asos launches weekly podcast in customer engagement push [Retail Week]
- Burberry’s Snapchat and Periscope campaigns deliver a record 100m impressions [The Drum]
- Jet, the new Amazon competitor, hits $1 million in sales on launch day [re/code]
- Forever 21 launches Instagram-powered thread screen [DigitalBuzzBlog]
- Nordstrom is making it simple to buy via text message [NRF]
- Birchbox’s monthly deliveries will give virtual reality a fascinating test run [AdWeek]
- Katy Perry, Coty launch perfume line with Twitter pop-up shop [AdAge]
- Victoria’s Secret chatting app ensures instantaneous customer satisfaction [PSFK]
- LVMH to launch Apple Watch rival [Reuters]
- Amazon will be the number one US clothing retailer very soon [Bloomberg]
- Old Navy follows viral hit with another back-to-school music video [AdAge]
- Rakuten buys virtual fitting room start-up Fits.Me in a fashion commerce play [TechCrunch]
- E-commerce start-up Tinker Tailor shuts down operations [Fashion Times]
- Personal shopping app Scratch launches with $3.6 million in funding [Fashionista]
- Battle of the buy buttons: What does the social commerce hybrid mean for retail brands? [The Drum]
- The surprising way smartphones are changing the way we shop [The Washington Post]
- Malte Huffmann of Dafiti on cracking fashion e-commerce in Latin America [BoF]
- Fashion’s biological future is now [Huffington Post]
- Programmable clothes are going commercial [Co.design]
- Apple Watch sales: what we know (and don’t know) [WSJ]
- Pebble boss: ‘one day, people will not be able to live without their smartwatch’ [The Guardian]
- Does Ringly have a place in an Apple Watch world? [TechCrunch]
- Vogue launches Alexa Chung fashion documentary series, crowdsources questions [Vogue]
- 10 retailer blogs that are genuinely worth reading [Econsultancy]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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