There are few tech-enabled wardrobes more iconic that that of Cher Horowitz’s. Now 20 years since the launch of Clueless (it was first released in the US on July 19, 1995), we’re still seeing companies trying to replicate the personalised and customisable approach her computer had in helping her choose what to wear each day.
In celebration of the film’s anniversary, British virtual fit company Metail is back with its focus on fulfilling that need, nodding to the idea with the launch of a dedicated tribute site called www.Cherwears.com. The unofficial homage enables users to “try-on” and buy modern version of the looks worn by Cher and her three co-stars: Dionne, Tai and Amber.
Shoppers fill out three body measurements to be given a “MeModel” avatar that is reportedly 92% accurate to the user’s own body shape. From there, they can select which garments they want to see reflected on their likeness on screen, whether it be individual pieces or full outfits chosen for their resemblance to the film. There’s even a “Which 90’s girl are you?” quiz for users to discover their most suitable wardrobe to explore first.
Metail founder Tom Adeyoola said: “It’s a fun tribute both to a film we all love and to the woman who imagined this technology 20 years ago, and it perfectly illustrates the Metail technology as both useful and fun to engage with. We have made the online shopping experience as enjoyable as the best physical retail experience can be.”
Metail has worked with brand partners including House of Holland and Little Mistress as well as other high street labels to fill the site with relevant product to purchase. Each piece redirects to the relevant e-commerce site it’s sourced from for users to buy.
This post first appeared on Forbes.com