Digital snippets: shoplifters at Harvey Nichols, Iris van Herpen on fashion and science, Rakuten’s virtual fit start-up

A round-up of the latest stories to know about surrounding all things fashion and tech…

harveynichols

  • Harvey Nichols features genuine CCTV shoplifting footage in new Rewards ad (as pictured) [Creative Review]
  • Iris van Herpen’s science fashion [BoF]
  • Rakuten buys virtual fitting room start-up Fits.Me in a fashion commerce play [TechCrunch]
  • Why an “Amazon for high fashion” is a really bad idea [HighSnobiety]
  • Amazon Fashion, playing the long game [BoF]
  • ShopStyle figured out how to monetise Snapchat [Racked]
  • Why it took Zappos Labs five tries to admit failure [Fast Company]
  • Stamp your in-store Snapchats with custom Lilly Pulitzer prints [Digiday]
  • Crocs bets big on interactive Twitter videos with ‘Funway Runway’ effort [AdWeek]
  • Online jewellery start-up Bauble Bar to open retail stores [Forbes]
  • Matthew Williamson to sell part of pre-fall collection exclusively on Lyst [Fashionista]
  • Net-a-porter partners with Tom Ford on e-commerce exclusive [WWD]
  • Nike quickens plans to ‘seamlessly connect social platforms to commerce’ [The Drum]
  • How artificial intelligence is powering e-commerce in India [TechinAsia]
  • Fashion apps continue the trend for mobile swiping [The Telegraph]
  • Six futuristic retail displays that will change your idea of ‘e-commerce’ [Time]
  • Luxury brands dip toes in e-commerce waters [WSJ]
  • Why the Internet of Things won’t be about the ‘things’ for retailers [Retail Dive]
  • The man who wants to turn our clothes into modular gadgets [Wired]
  • Meet Mona, the world’s smartest personal shopper [PSFK]
  • Why the Apple Watch is flopping [Co.Design]
  • 3D-printing has stagnated, says pioneering designer Francis Bitonti [Dezeen]
  • We did not expect Vogue’s native advertising to be this good [Brand Republic]