Rachel ArthurA particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech…
- Richemont invites LVMH to join site to compete with Amazon [BoF]
- Google is partnering with Levi’s for its Project Jacquard smart fabric (as pictured) [TNW]
- The 21 tech start-ups getting John Lewis excited in 2015 [The Drum]
- Marc Jacobs gets Periscope, follows in footsteps of fashion brands Burberry, DKNY & Rebecca Minkoff [WGSN.com/blogs]
- Macy’s embraces a ‘digical’ world [AdAge]
- Why Nordstrom is the Amazon of department stores [Fortune]
- How an Instagram “like” from artist Alice Lancaster unspired Calvin Klein 2016 resort collection [Vogue]
- Forever 21 drives sales through consumer-generated outfit gallery [Mobile Commerce Daily]
- Why adidas created content that no one will ever see [Marketing Magazine]
- Candie’s focuses campaign on Instagram [Media Post]
- Wayfair gains three times more revenue from YouTube’s shoppable ads [AdAge]
- MikMak is the smartphone-based reinvention of the infomercial [TechCrunch]
- Hey retailers, Pinterest just got a whole lot more shoppable – ‘buy it’ button unveiled [AdWeek]
- Instagram is introducing new shoppable ads [Yahoo! Style]
- Buy buy buy: Why all of your favorite social networks want you to shop now [Mashable]
- From startups to mass retailers, it’s a tough time for fashion [Fashionista]
- Retailers have mishandled mobile payments for years. It’s time to surrender to tech [Quartz]
- Can Silicon Valley fix women’s fashion? [Buzzfeed]
- Fashion films: what works and what doesn’t [Fashionista]
- At Silicon Valley’s very first fashion week, flying pants seem totally normal [The Verge]
- Coming soon to your smart watch: ads targeting captive eyeballs [Bloomberg]
- Bolt Threads raises $32 million to make gene-engineered fabric grown in fermentation vats [Forbes]
- Why we still don’t have cheap, customisable 3D-printed shoes for all [Fast.Co Design]
- How bloggers make money on Instagram [Harper’s Bazaar]
- The Kendall Jenner effect: how social media is changing modelling [MTV]