Harvey Nichols is pushing a few buttons again – this time with a campaign that references divorce, natural disasters, stereotypical prison scenes and a number of sex toys.
The tongue-in-cheek series is in fact a recruitment drive for the retailer’s new store in Birmingham, UK. It invites potential employees to answer multiple-choice questions to test their suitability for the brand.
Fanatics Wanted, as it’s called, asks questions like: “What would you consider to be the biggest natural disaster, a meteor crashing into earth, a devastating flood or a monobrow?” Or: “What item in a divorce settlement would you fight for: the house, custody of the kids or that Roland Mouret dress that got you both those things in the first place?”
It was created by adam&eveDDB, and launches on June 6 via digital and social channels.