You can try-on legendary Alexander McQueen make-up looks with this virtual tool

Holition-Virtual McQueen Warpaint - ANCHOR

One of the most relevant applications for virtual try-ons has got to be for the beauty industry. Walk in to any retailer and the cosmetic counter is relatively restrictive in terms of actually being able to see what a certain eyeshadow or shade of lipstick looks like on your face.

Ease, simplicity, seamless interactions are what we’re after when shopping today, meaning dabbling with a dodgy tester or being patient enough to wait for one of the sales associates to apply products for you, doesn’t usually cut it. If you’re anything like me therefore, you have a drawer full of 20+ red lippies, most of which just aren’t quite right.

Which is why I’m excited about “Face”. This is a virtual reality app created by London-based digital creative studio Holition that allows you to see exactly what the make-up you’ve selected will appear like when you put it on. Others have tried this before, but Holition have nailed it in terms of the tracking technology – meaning it does actually attach the product to your lips, your eyes, your cheeks and more, as though you were just looking in a mirror.

I know that because I tried it at the London College of Fashion recently, where the app is part of an exhibition focused on the beauty looks that dominated Alexander McQueen’s catwalk shows during the tenure of its late founder, Lee McQueen.

Take a look at the full story over on Forbes.com for insight into all that it entails.