Footlocker jumps into emoji space with sneaker icons

footlocker_shoemoji

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in the space too.

Burger King, Coca-Cola and Ikea have all experimented with their own emojis or full emoji keyboards, now we’re seeing Footlocker the latest to release its own line fit for smartphone usage.

The sports retailer has introduced 80 iconic sneaker replicas ready for use as part of its new app for iOS and Android. The “Shoemoji” library includes styles from brands including Nike, Converse, adidas, Under Armour and more, and will regularly be updated with new products as they launch.

“Just as smartphone users communicate with each other using various emojis, customers can now share their love of sneakers in a new, visual way and be the first to show off some of their favorite styles with new Shoemojis,” reads the write-up.

BBDO New York, the agency behind the concept, added: “Communicating with your fellow sneakerheads will never be the same.”

It’s a smart move, today there are 41.5bn messages and 6bn emoticons or stickers sent worldwide every day on mobile messaging apps, according to Swyft Media. For Footlocker, the launch is a nice PR story, but also a tool by which to generate downloads of its new app, not to mention a great engagement opportunity tied to future product releases.