Digital snippets: Apple, Michael Kors, Chiara Ferragni, Crocs, Snapchat, Neiman Marcus, Gap
A round-up of the latest stories to know about surrounding all things fashion and tech…

- Apple runs first watch ads: 12 pages in Vogue [AdAge]
- Michael Kors is getting into wearable tech [Bloomberg]
- 10 things we learned about the business of blogging from Chiara Ferragni’s Harvard Study [StyleCaster]
- Drones to fetch orders at Tokyo Crocs store [WSJ]
- Luxury brands on Snapchat? Why Michael Kors is taking the plunge [Digiday]
- Asos plots further Snapchat activity despite admitting it provides ‘virtually no data at all’ [The Drum]
- Neiman Marcus integrates interactive tables for unbridled selection [PSFK]
- Gap launches Instagram soap opera with Jenny Slate, Paul Dano [Mashable]
- Nordstrom shrinks Innovation Lab, reassigns employees in shakeup of tech initiatives [Geekwire]
- Apple stores will implement jewellery store practices to help sell the Apple Watch [TechCrunch]
- I wore a Fitbit during fashion week [Fashionista]
- What the tech world doesn’t understand about fashion [Racked]
- The future of retail is the end of wholesale [BoF]
- Will drones fly in retail? [Stores Magazine]
- Jeff Bezos makes another push for Amazon Fashion. Will it work? [Bloomberg]
- How Code and Theory’s Brandon Ralph gained the trust of everyone from Anna Wintour to Burger King [Fashionista]
- Victoria’s Secret ads warm up People Magazine’s Snapchat Stories [AdAge]
- Adidas app lets sneakerheads wait in virtual lines for limited editions [Bloomberg]
- River Island moving IT ‘out of the back room’ with tech hub collaboration [The Drum]
- ‘Lucky’ launches LuckyShops.com [MediaPost]
- Face hacking: transforming our future visages with digital make-up [Motherboard]
- How start-ups are beating Burberry to DIY fashion [Marketing Magazine]
- How Line is turning Instagram into an e-commerce app in Thailand [TechInAsia]
- First digital measuring tape to make online shopping less risky [PSFK]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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