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Burberry won in the Twitter stakes this #LFW

Burberry1

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative.

The British heritage brand more than doubled the 8,000 tweets attached to its September show, hitting a huge 19,000 mentions between February 20 and 24, according to social analytics company SocialBro.

Its #Tweetcam campaign, which provided fans with a personalised, automated image live from the show in response to tweeting to the brand with the hashtag, generated 7,220 tweets alone.

Topshop meanwhile received 6,100 tweets during the same time period tied to both its show and its #livetrends campaign run in conjunction with Twitter.

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By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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