Rachel Arthur
We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow:
- £46bn total contribution from the UK fashion industry (including indirect support for supply chain industries and induced spending of employees’ wages)
- £26bn direct contribution to the UK economy from the UK fashion industry (up from £21bn in 2009)
- £10.7bn spent on fashion online in the UK (expected to reach £19bn by 2019)
- £160m media coverage on LFW each season
- £100m of orders placed during LFW each season
- 797,000 jobs supported by the UK fashion industry
- 329,800 mentions of #LFW on Twitter during LFW SS15 in September
- 120,000 images tagged #LFW on Instagram during LFW SS15
- 32,000 miles driven between shows by Mercedes Benz chauffeurs
- 30,000 Lavazza espressos served and 200kg of Lavazza coffee beans used
- 25,000 bottles of Fiji Water drunk at LFW AW15
- 16,862 miles travelled by the House of Holland and H by Hakaan Yildirim collections from London to Tokyo, Turkey to London and back by DHL
- 10,000 hours spent on mentoring LFW designers through BFC initiatives over the last year
- 5,376 bags of Propercorn eaten
- 5,000 visitors are expected to attend including buyers, journalists, bloggers, broadcast crews and photographers
- 5,000 glasses of Scavi & Ray served
- 3,000 ES Deluxe magazines read
- 200 makeovers in the Maybelline Lounge
- 196 countries watched LFW live streams during LFW SS15
- 190 designers in the Designer Showrooms: including UK and international, emerging and established, ready-to- wear and accessories
- 150 press and buyers staying at the May Fair Hotel
- 94% of Twitter users aware of LFW and 74% have an interest in LFW
- 80 Penhaligon’s candles burnt
- 78 designers showing on schedule this season: 55 catwalk shows and 23 presentations
- 78% of guests attending LFW plan on tweeting during the event
- 70% of UK internet users buy clothing and footwear online
- 61 countries represented by guests at LFW
- 52 limited edition Swatch watches on-site
- 51 seconds to walk the length of the catwalk in the BFC Courtyard Show Space
- 35 hair appointments in the TONI&GUY blow out bar at Somerset House each day
- 20 American Express Insiders wearing uniforms designed by Osman
- 20 designers gifted a selection of shapewear and seamless lingerie by Triumph
- 10 exclusive items designed for eBay (all under £100) available at ebay.co.uk/BFC
- 9 large scale digital outdoor screens live streaming the Hunter Original show in cities such as London, Manchester, Birmingham and Glasgow in partnership with Ocean Outdoor
- 1 Lavazza airstream café designed by Christopher Raeburn