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#LFW in numbers: 35 stats to know now


We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow:

  • £46bn total contribution from the UK fashion industry (including indirect support for supply chain industries and induced spending of employees’ wages)
  • £26bn direct contribution to the UK economy from the UK fashion industry (up from £21bn in 2009)
  • £10.7bn spent on fashion online in the UK (expected to reach £19bn by 2019)
  • £160m media coverage on LFW each season
  • £100m of orders placed during LFW each season
  • 797,000 jobs supported by the UK fashion industry
  • 329,800 mentions of #LFW on Twitter during LFW SS15 in September
  • 120,000 images tagged #LFW on Instagram during LFW SS15
  • 32,000 miles driven between shows by Mercedes Benz chauffeurs
  • 30,000 Lavazza espressos served and 200kg of Lavazza coffee beans used
  • 25,000 bottles of Fiji Water drunk at LFW AW15
  • 16,862 miles travelled by the House of Holland and H by Hakaan Yildirim collections from London to Tokyo, Turkey to London and back by DHL
  • 10,000 hours spent on mentoring LFW designers through BFC initiatives over the last year
  • 5,376 bags of Propercorn eaten
  • 5,000 visitors are expected to attend including buyers, journalists, bloggers, broadcast crews and photographers
  • 5,000 glasses of Scavi & Ray served
  • 3,000 ES Deluxe magazines read
  • 200 makeovers in the Maybelline Lounge
  • 196 countries watched LFW live streams during LFW SS15
  • 190 designers in the Designer Showrooms: including UK and international, emerging and established, ready-to- ?wear and accessories
  • 150 press and buyers staying at the May Fair Hotel
  • 94% of Twitter users aware of LFW and 74% have an interest in LFW
  • 80 Penhaligon’s candles burnt
  • 78 designers showing on schedule this season: 55 catwalk shows and 23 presentations
  • 78% of guests attending LFW plan on tweeting during the event
  • 70% of UK internet users buy clothing and footwear online
  • 61 countries represented by guests at LFW
  • 52 limited edition Swatch watches on-site
  • 51 seconds to walk the length of the catwalk in the BFC Courtyard Show Space
  • 35 hair appointments in the TONI&GUY blow out bar at Somerset House each day
  • 20 American Express Insiders wearing uniforms designed by Osman
  • 20 designers gifted a selection of shapewear and seamless lingerie by Triumph
  • 10 exclusive items designed for eBay (all under £100) available at
  • 9 large scale digital outdoor screens live streaming the Hunter Original show in cities such as London, ?Manchester, Birmingham and Glasgow in partnership with Ocean Outdoor
  • 1 Lavazza airstream café designed by Christopher Raeburn

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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