social media

Ted Baker invites fans to create chemistry this Valentine’s


Ted Baker has launched a fun chemistry-themed Facebook app designed to help fans find their “molecular matches” for Valentine’s Day this year.

Fancy That, as it’s called, invites users to input their name and date of birth to reveal which chemical element they are and what it says about their personality. “Are you extrovert and explosive or calm and collected? As precious as Platinum, fiery as Phosphorous or pure as Gold?” reads the brand’s own write-up.

The app accordingly also reveals other fun facts like which other chemicals/individuals users are most closely matched with and their lucky numbers.

There’s an incentive for sharing too: fans are offered the chance to win a personalised purse or wallet and a £500 shopping spree by posting their results on Facebook or Twitter.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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