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Marc Jacobs’ #mjcommute series makes simple but effective use of YouTube


Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute, the 15-second clips speed through each employee’s journey from home to the office or store as they narrate through what their job role is and what pieces from the brand’s collections they are wearing.

Individuals from Tokyo to Chicago are featured, not to mention London, Milan, Paris, Las Vegas, New York, San Francisco and more.

A total of 25 have been published so far. This is a simple, but effective series that’s making for some strong editorial content on its YouTube channel. A handful of the videos were previously published on Instagram.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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