Rachel Arthur
Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day.
The British retailers have co-released a three-minute film called Valentine’s Dilemmas, which explores all of the issues that come ahead of a first date. There’s the awkard Tinder chatting, the multiple different outfits to choose from, the working out how to greet each other when you first meet, and more.
All in, it’s pretty cute; both characters sharing the thoughts inside their head more than what they’re saying out loud to each other.
It also comes with an editorial page showcasing certain looks for different kinds of dates, from the posh dinner to the cinema trip. Each are fully shoppable.
