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Topshop plays out Tinder date in Valentine’s Day campaign

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day.

The British retailers have co-released a three-minute film called Valentine’s Dilemmas, which explores all of the issues that come ahead of a first date. There’s the awkard Tinder chatting, the multiple different outfits to choose from, the working out how to greet each other when you first meet, and more.

All in, it’s pretty cute; both characters sharing the thoughts inside their head more than what they’re saying out loud to each other.

It also comes with an editorial page showcasing certain looks for different kinds of dates, from the posh dinner to the cinema trip. Each are fully shoppable.

topshop_dating

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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