Swedish sports fashion brand Björn Borg it set to unveil its latest collection through a web-based game, and has released a trailer that parodies keynotes made by the likes of Apple to introduce it.
Fist Person Lover, as it’s called, is a take on the typical first person shooter game; but this time based on battling evil forces using the power of love.
It consists of 30 minutes of game play in three levels, with “weapons” available including a handgun that fires holographic kisses and an automatic rifle that fires 50 heart-shaped soap bubbles in less than five seconds.
As announced in the spoof keynote (below), The Kiss Gun, as the former is named, is made entirely of rose gold. “It has a revolutionising 3D holographic firing system. We’ve spent hours and hours fine-tuning the recoil. Beautiful, right?” says the presenter.
The game also allows players to shop the collection through an in-game shopping mall.
It was created with Isbit Games and gaming star Christopher “GeT_RiGhT” Alesund, and will launch on January 28 via Firstpersonlover.com.
