Digital snippets: Timberland, My-Wardrobe, Instagram, Flipkart, holiday and more

Happy New Year everyone and welcome to 2015!

We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another week for wearable technology. Look out for more of that to follow shortly, but in the meantime, here’s a highlight of some of the fashion and tech stories you may have missed over the past couple of weeks…

• How Timberland used customer data to reboot its brand [The Washington Post]
• My-Wardrobe domain name bought by Net-a-Porter [BoF]
• Instagram spam purge costs Nike, Adidas and Forever21 hundreds of thousands of ‘followers’ [The Drum]
• Flipkart now valued at $11bn after raising another $700m [Business Standard]
• The 5 biggest trends in fashion and tech in 2014: a look back to look forward [Fashionista]
• 5 retailers who nailed it this holiday season [Inc]
• The psychology behind a mysteriously fluctuating holiday sweater sale [Fast Company]
• What’s the future of luxury? [Fortune]