Digital snippets: Bloomingdale’s, Banana Republic, Liberty London, Chanel, Brandy Melville
A round-up of the latest stories to know about surrounding all things fashion and tech…

- Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily]
- Shyp partners with Banana Republic to help procrastinating shoppers [TechCrunch]
- Liberty London turns Instagram likes into loyalty perks [PSFK]
- Watch Cara Delevingne and Pharrell sing in Chanel’s latest short film [Fashionista]
- Brandy Melville: Instagram’s first retail success [Business Week]
- Very.co.uk leverages real-time OOH for Christmas advent calendar campaign [The Drum]
- Luxottica and Intel take the fashion/tech hookup to a whole new level [NY Times]
- Lady Gaga is a 1940s diva in showstopper for H&M [Creativity Online]
- Van Cleef & Arpels creates interactive microsite for winter [Luxury Daily]
- J.Crew goes back to Instagram for design inspiration – meet Mayhem, age 4 [BrandChannel]
- Inspiration meets social media [NY Times]
- How fashion retailers are using data to deliver personalised customer experiences [BoF]
- Google want to launch a ‘Buy’ button to hurt Amazon [Business Insider]
- How a fashion e-retailer uses Apple’s iBeacon technology to reach shoppers in Brazil [Internet Retailer]
- ‘Bionic Bra’ could revolutionise the brassiere as we know it [Mashable]
- Infographic: Here’s how sizing varies at different retailers [Business Insider]
- Selfies are huge in Asia, and brands are having fun with them [AdAge]
- WeChat reigns as top social influencer for China’s luxury shoppers [Jing Daily]
- What is holding back fashion on YouTube? [L2 The Daily]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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