Rachel ArthurA round-up of the latest stories to know about surrounding all things fashion and tech…
- Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily]
- Shyp partners with Banana Republic to help procrastinating shoppers [TechCrunch]
- Liberty London turns Instagram likes into loyalty perks [PSFK]
- Watch Cara Delevingne and Pharrell sing in Chanel’s latest short film [Fashionista]
- Brandy Melville: Instagram’s first retail success [Business Week]
- Very.co.uk leverages real-time OOH for Christmas advent calendar campaign [The Drum]
- Luxottica and Intel take the fashion/tech hookup to a whole new level [NY Times]
- Lady Gaga is a 1940s diva in showstopper for H&M [Creativity Online]
- Van Cleef & Arpels creates interactive microsite for winter [Luxury Daily]
- J.Crew goes back to Instagram for design inspiration – meet Mayhem, age 4 [BrandChannel]
- Inspiration meets social media [NY Times]
- How fashion retailers are using data to deliver personalised customer experiences [BoF]
- Google want to launch a ‘Buy’ button to hurt Amazon [Business Insider]
- How a fashion e-retailer uses Apple’s iBeacon technology to reach shoppers in Brazil [Internet Retailer]
- ‘Bionic Bra’ could revolutionise the brassiere as we know it [Mashable]
- Infographic: Here’s how sizing varies at different retailers [Business Insider]
- Selfies are huge in Asia, and brands are having fun with them [AdAge]
- WeChat reigns as top social influencer for China’s luxury shoppers [Jing Daily]
- What is holding back fashion on YouTube? [L2 The Daily]