Our pick of the top 10 campaign films this holiday season

From the magic of Christmas to the drama of gift giving, all with a little whimsical fun and frolics thrown in, there’s something for everyone in the best of the fashion and retail films this holiday season. Here’s our highlight of 10 of them:

Kate Spade: The Waiting Game

Hermès: A Little Holiday Magic

Sainsbury’s Tu: Dads Pull Out Surprise Dubstep Dance For Christmas

LOFT x SRSLY: Put the Happy in Your Holiday (series)

Burberry: From London with Love

John Lewis: #MontyThePenguin

Gucci: Special Delivery, a Holiday Tale

Kohl’s: Holiday Magic

Gap: Dress Normal Holiday 2014 (series)

Mulberry: #WinChristmas