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Editor's pick film

Our pick of the top 10 campaign films this holiday season

From the magic of Christmas to the drama of gift giving, all with a little whimsical fun and frolics thrown in, there’s something for everyone in the best of the fashion and retail films this holiday season. Here’s our highlight of 10 of them:

Kate Spade: The Waiting Game

Hermès: A Little Holiday Magic

Sainsbury’s Tu: Dads Pull Out Surprise Dubstep Dance For Christmas

LOFT x SRSLY: Put the Happy in Your Holiday (series)

Burberry: From London with Love

John Lewis: #MontyThePenguin

Gucci: Special Delivery, a Holiday Tale

Kohl’s: Holiday Magic

Gap: Dress Normal Holiday 2014 (series)

Mulberry: #WinChristmas

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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