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Editor's pick film

Gucci falls into the festive season with short gifting film

Gucci

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in the midst of all that was the opportunity to discover this little gem of a holiday campaign video launched last month.

Check out “Special Delivery” below; a whimsical tale of gift discovery that cleverly showcases a variety of product with a fun twist. It was directed by Remi Paringaux and showcases a link inviting viewers to ‘Find the perfect gift’ on the Gucci.com website alongside.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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